Reitmans and @ToniFifi Turn Up The Heat With Bold New Summer Collection
The iconic Canadian fashion brand teams up with Toronto style maven Antonia Fifi to launch a collection of effortlessly chic, summer-ready dresses and accessories — dropping May 8.
May 1st, 2025 [Montreal, QC] - Summer in Canada is heating up — and so is your wardrobe. Reitmans is excited to announce the launch of its first-ever collaboration with beloved Toronto style expert Antonia Fifi. The limited-edition Toni Fifi. x Reitmans collection is a vibrant reflection of Antonia’s personality and fearless approach to fashion, offering statement pieces designed to turn heads all season long.
Featuring an original pattern that started out as a hand painting by the talented Reitmans design team, the collection includes 22 summer dresses, five bags and 11 accessories — curated by Antonia Fifi. Each piece reflects her signature style, with daring prints, flowy silhouettes, and bold, beautiful details designed to make a statement.
“This collection is all about confidence, colour, and celebrating the power of personal style,” says Toni Fifi on the upcoming collection. “There’s a reason I’ve been a longtime fan of Reitmans and was so excited to collaborate with the brand — they design for real women and offer styles that empower them to feel like the best version of themselves. That’s exactly what fashion should do.”
Antonia Fifi is a talent that can do it all. Her knowledge, experience and passion for the fashion world have shaped her into one of the most stylish women on the internet. Hailing from Trinidad and Tobago, Antonia was born and raised in a multicultural home whose influence still shines through her style to this day. She has now built a platform that inspires women to be confident and use fashion to show the world exactly who they are.
“We couldn’t be more excited to team up with Antonia Fifi for our summer collection,” says Caroline Piché, Director of Marketing at Reitmans. “Her vibrant energy and fearless approach to style inspired this collection which was designed to help women feel confident, expressive, and completely themselves. Every piece is bold, joyful, and easy to wear — striking the perfect balance between trendy and timeless. It’s made for real life and for women who want to feel as good as they look, all summer long.”
The Toni Fifi. x Reitmans collection includes dresses, earrings, scarves and bags and will be available in-store at Reitmans locations across Canada and online beginning May 8. With inclusive sizing from XXS to 3X, and at price points that won’t break the bank, the collection was thoughtfully designed to celebrate every body.
Want a closer look at the collection? See additional campaign imagery here.
For more information about Reitmans and the Toni Fifi. x Reitmans collection, visit: www.reitmans.com.
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ABOUT REITMANS
Reitmans has been around for close to a 100 years, but we don’t feel a day over trendy. With a strong online presence and more than 200 stores across the country, Reitmans is bringing an open and positive fashion experience for the inspired modern woman. She’s on-trend, busy, but she knows what she wants - and we’ve got it all, with the latest looks in an extensive size range; 0-22, XXS – 3X, Regular, Petite, and Tall. Reitmans believes in empowering women by promoting self-acceptance as we lead the fashion industry into a more inclusive and responsible future.