INTRODUCING: The Toni Fifi x Reitmans Exclusive Collection

This week’s Reitmans Five is a special one, as the brand has teamed up with Toni Fifi, the beloved ​ influencer, stylist and on-air fashion expert, best known for her bold and fearless approach to fashion.

The first-ever limited-edition Toni Fifi x Reitmans collection includes hand-picked dresses & accessories that reflect her signature style, with daring prints, flowy silhouettes, and bold, beautiful details designed to make a statement this summer. 

For an inside scoop about the inspiration behind the new collection, see below for our Q&A with Toni. 

The Toni Fifi x Reitmans collection has officially dropped, available both in-store and online at Reitmans.com. The full collection imagery can be found here.

What is your favourite piece from the collection?

It’s definitely this printed midi dress! I love the contrast between the feminine silhouette and the playful, statement-making print. It’s bold, eye-catching, and is something I’ll keep reaching for because a playful print never goes out of style.

 What is your go-to accessory from the collection and why?

From the shape, to the material, to the colour, the straw burgundy bag is the one! This is a piece that can easily transition from day to night, whether you’re taking it to lunch with the family or on a night out with the girls. We intentionally chose this colour as it provides a beautiful contrast against the green tones of the collection.

How would you take this dress from day to night?

I’m obsessed with this effortless everyday dress—it’s the kind of piece that can take you anywhere. For a laid-back daytime look, let your accessories do the talking: think chic flip flops and a large black straw bag. Heading out for the night? Swap the flip flops for a pair of heels and an elegant straw clutch for an easy, elevated switch-up.

Can you tell us more about this pattern?

This pattern is a piece of art - literally. What originally started as a hand-painted watercolour pattern by Reitmans Lead Designer, Amelie Gagnon, turned into the hero print of this collection. The aesthetic was inspired by a rich tapestry of colours and luscious elements you would find in nature.

What dress do you feel the most confident in?

I adore this one-shoulder moss green dress. Elegant and timeless, it’s the kind of piece that works for any occasion. The cinched waist and fluid silhouette is a flattering style for a variety of body types. There’s nothing like wearing something that makes you feel your most beautiful, confident self—and this dress does exactly that.

Loving what you see? Check out the full Toni Fifi x Reitmans collab here! Let us know if any pieces from the collection catch your eye. We’d be happy to share any additional details and imagery!

Based in Montreal, Quebec, Reitmans has been helping Canadian women look and feel their absolute best for nearly 100 years. 🇨🇦