INTRODUCING: The Birds Papaya x Reitmans Exclusive Collection

Do we have the most exciting news in fashion this week?! We think we just might! 

Reitmans has once again teamed up with Sarah Nicole Landry, aka The Birds Papaya, the renowned influencer, speaker and podcast host, best known for her body positivity mantra. 

For this second collaboration with the iconic women’s retailer, Sarah has co-designed a collection of timeless pinks, denims and florals, inspired by things she loves most. The collection truly embodies Sarah’s ethos: a celebration of life firmly on the path of least regret, lived boldly and unapologetically. The Birds Papaya x Reitmans collection drops today, available both in-store at Reitmans locations across Canada and online at reitmans.com

Sarah worked alongside the Reitmans design team to carefully bring the vision for each piece to life in a beautiful, wearable way. ​Timeless, easy-to-wear pieces that are truly inclusive, the collection strikes a balance between feminine and edgy - and all playful. It's meant to be worn at all stages of life. The ultimate goal? Inspire joy and empower women to say YES to new adventures, embracing what brings them true happiness and living their best lives, whatever that may entail.

We're beyond excited to share the collection below, and trust us, there's something for everyone. With so many must-have items, your readers won't want to miss out! Like all of Reitmans collections, this collaboration is available in extensive style ranges that span from size 0 to 22, XXS – 3X, and Regular, Petite, and Tall pants options, too. And you can look good without having to break the bank! Pieces in this collection range from $19.90 to $99.90, making it the perfect pick-me-up or gift (for yourself or a fellow fashionista!).

We’d love to work with you to spread the news of this exciting collaboration with your readers. Let us know if you’re interested or working on anything that might be a fit?

COLLECTION DETAILS

The collection features the perfect balance of classic denim pieces. As women keep exploring various denim styles, there are plenty of fun yet flattering options to experiment with. The jean jackets have a fun, feminine flare to them - perfectly cropped to serve as a trendy classic piece that accentuates the figure.

And if linen’s more your thing, there are plenty of breathable, linen-blend separates. The dress and the bustier have shirring in the back for adjustable fit and comfort, as well as straps perfectly cut to seamlessly conceal bra straps. The gorgeous floral print, in particular, was carefully crafted with an off-white, almost beige backdrop colour, making the dress and two-piece ensemble ideal outfits for wedding season, too!

Sarah is a huge fan of shirt dresses and there are two great options for women to choose from. The *TENCEL™ material is lightweight enough to be worn comfortably in the summer, and can be used as a layering piece in the cooler months. 

With so many incredible options to choose from, this limited-edition collection is as versatile as it is covetable.

There’s also an array of flirty and fabulous accessories. From the denim tote that’s an office-day hero to elegant poches, as well as four irresistible pairs of sunglasses to choose from, there’s an accessory for any occasion.

You can peruse even more imagery of the full collection here, and of course if there are specific pieces that catch your eye you’d like further information and imagery for, just let us know! 

 

Eloise Gilbert

Craft Public Relations

Erika Johnson

Craft Public Relations

 

 

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