Hyba Activewear launches new vibrant collection in collaboration with Canadian artist Michelle Hoogveld

Hyba Activewear has collaborated with celebrated Canadian contemporary painter and muralist, Michelle Hoogveld, to create an exclusive and limited-edition collection which will be available to purchase at selected Reitmans stores across Canada and on Reitmans.com.

The five-piece collection, including a jacket, sports bra, leggings, sweatshirt and bag, are each designed in Hoogveld's distinct bold, geometric patterns, with a reference to love with her signature hearts. The stylish activewear pieces can be easily mixed and matched and will have you looking - and feeling - like a piece of artwork as you take on any activity.

Windbreaker Jacket

Combat the grey skies with this bold and bright windbreaker jacket. Made with wind-resistant and water-repelent woven fabric, you’ll be able to take on life’s adventures in style.

Long-Sleeve Crew-Neck French Terry Sweatshirt

This ultra-comfortable crewneck sweater will turn heads with Michelle Hoogveld’s iconic hearts. The simplistic yet eye-catching design makes it the perfect addition to your cozy wardrobe.

Pulse Legging

These high-rise leggings sport moisture-wicking and quick-drying properties, leaving room to get moving without any worries. Plus, the bold colours will leave you looking like a walking piece of art.

Pulse Sports Bra

Made with stretch ‘stay-cool’ knit fabric, this sports bra provides medium support with ultimate comfort. Its scoop neckline, removable cups and adjustable straps make it easy to customize the fit.

Sling Bag

Who said activewear bags had to be boring? This vibrant sling bag is compact enough to easily wear while on the go, and sports a bottle holder making it the perfect accessory to get moving with.

Recognized around the world, Hoogveld's colourful works create a visual language that draws upon human emotion and the one thing that connects us all - LOVE.

"Often I put the shape of a heart into my work. The emotion you feel through the colours, it always comes back to this idea of love and connection,"​ says Michelle Hoogveld. "It's been a dream of mine to bring my artwork to life through something someone could wear."

Hyba Activewear removes barriers and inspires movement and community by providing incredible value, style, functionality, and comfort while remaining inclusive and authentic.

A look behind the seams

Michelle Hoogveld will be available for a select amount of interviews this week. Let me know if you’re interested in chatting with her about this exciting collaboration and we’ll work to get something set up!